Each Friday I will be sharing a campaign idea that I have thought of or discovered. To kick off I would like to share with you an idea that I introduced via twitter last week. In 48hours it was recognized as the hottest slideshow on twitter 3x and has been viewed over 300 times. We are hoping to launch a few pilot projects over the holiday season.

The goal is to promote an artist while also raising money for  nonprofits. Please review the slideshow by clicking here or reviewing the slides below, and let me know what you think.

Of course, it is not as easy as two steps...what were you thinking!?!

However, here is my slideshare presentation about leverage social media conversations to create personas